Consumer Social Intelligence Report 2023
Key Marketing Opportunities
Thailand | 01 Aug 2023 - 30 Sept 2023
1. Educate Thai consumers on the risks associated with third-party account breaches and how to protect against them.
Thai consumers have fallen victim to scams whereby hackers got their bank card details via popular third-party websites. Victims’ accounts have gone on to be used for unauthorised transactions. This type of scam could affect both credit and debit card holders.
Consumers should be made aware that even if the website they are using is reputable, their card details saved on the website could still be at risk. Advice on how to avoid falling victim to such scams could include tips on making both accounts and bank cards more secure. For example, banks could offer consumers general account maintenance alerts or reminders to update user account passwords at regular intervals (monthly/quarterly). Banks could also advise consumers to become acquainted with the supplementary security features provided by their banks. These features include two-factor authentication, transaction notifications, and the option to block cards when necessary.
Consumers should also be encouraged to enhance their vigilance by regularly reviewing their credit card statements, enabling them to detect any fraudulent activity as early as possible.
Key Message
Websites where you have registered your bank card represent a potential security threat. It would be best to take measures to ensure your funds are safe.
Audience
The campaign should target the general population as many websites save consumers’ bank card details for future purchases. For instance, accommodation and online shopping websites frequently suggest keeping bank card details for quicker checkouts.
Banks and financial institutions should flag to their clients that they need to be more cautious with the security of their accounts on websites where their card details are saved for future purchases. It should be made clear to consumers that extra steps are needed to protect against the misuse of their card details if their accounts on such websites are compromised.
